Impact On Samsung Users Before And After Note 7†Free Samples

Question: Discuss about the Impact On Samsung Users Before And After Note 7. Answer: Introduction Samsung accounted to nearly 27.8% of the market share out of 292 million smart phone users in the world. Since the introduction of Samsungs Galaxy Note 7, sparked by extensive battery failure, there has a wide speculation as how this problem will affect the brand image of Samsung and the future sales of its Galaxy Smartphone (Kelsey, 2016). Samsung reported that this failure would cost over $3 billion loss in the profits during the next quarters of the year. The revenue loss is targeted to be $17 billion if the company sells 19 million devices. The market share of Samsung fell up to 7% after this massive problem (Tamalero Tumiwa, 2016). The smart phones are considered as the core business of Samsung and this slump dragged the total profit of the company by 30% to their lowest level in the next two years (Manorek, 2016). This phone was introduced with the thought that it will compete with apples iPhone7 but instead it had done huge loss to the brand image. Samsung has stopped to prod uce Note so that it wont make the problem so long (Dissanayake Amarasuriya, 2015). Moreover, the Note 7 was not only the companys product but it was the flagship of Samsung. Samsung could retain the customers if they downsize Galaxy S7 or S7 Edge which is considered a bet to them (Raja, 2016). Statement of the problem The problem is to analyze how the business of Samsung was affected due to battery explosion after the introduction of Note 7. Research Objectives To analyze the profit of Samsung before and after the introduction of Note 7. To study the market share and growth of Samsung prior to and after the launch of Note7 in the market (Lay-Yee, Kok-Siew Yin-Fah, 2013). To retain the brand trust, brand loyalty among the customers of Samsung. To improve customer satisfaction with the introduction of new and reliable smart phones (Pratiwi, 2015). Research Methodology In this research, qualitative data will be used which will help to find out the impact of the Samsung customers prior to and after the launch of Note 7. The study will be conducted in a descriptive framework (Koro-Ljungberg, 2015). Both primary and secondary data will be collected in this study. Primary data will be collected through the help of a questionnaire. The questionnaire will be distributed in online as well as physical form (Kondoy, 2014). The customers who visit the Samsung stores will be surveyed through the physical distribution of these forms. For online distribution, the questionnaires will be sent to the e-mails of the customers as well as the social media sites of Samsung (Gray, 2013). The forms will be distributed by convenient non-probability random sampling through which the respondents can choose the targeted customers on a random basis. The survey is not biased and it is not restricted to any particular gender or age group (Page, 2013). The data analysis will be conducted by using statistical tools like SPSS. It will help to find the correlation between the dependent and independent variables, which in this case are customer satisfaction, Samsung note 7 and the safety of the customers (Corbin, Strauss Strauss, 2014). The correlation conducted through regression and Pearson correlation should help to meet the desired research objectives (Al-Harrasi Al-Badi 2014). Following an ethical approach to a study is essential in ensuring its reliability and validity. This research work will be based on an ethical approach. It will be ensured that the participants are not coerced to give up information (Yin, 2013). The purpose of the data gathering will be fully disclosed to them and they will also be given the freedom to quit the survey process whenever they want. Moreover, it will be also ensured that the work is not plagiarized and the gathered data has not been manipulated. Therefore, this will help to meet the desired research objectives (Bryman Bell, 2015). References Al-Harrasi, A. S., Al-Badi, A. H. (2014). The impact of social networking: A study of the influence of smartphones on college students.Contemporary Issues in Education Research (Online),7(2), 129. Bryman, A. Bell, E., (2015). Business research methods. New York: Oxford University Press. Corbin, J., Strauss, A., Strauss, A. L. (2014).Basics of qualitative research. New York: Sage Publication. Dissanayake, D. M. R., Amarasuriya, T. (2015). Role of brand identity in developing global brands: A literature based review on case comparison between Apple iPhone vs Samsung smartphone brands. Gray, D. E. (2013).Doing research in the real world. New York:Sage Publications. Kelsey, A. (2016). What The Exploding Phone Did To Samsung.The Market Mogul. Kondoy, F. F. (2014). Determining The Market Leader Of Cellular Phone Using Analytical Hierarchy Process (Ahp) At Smartphone Android In Manado.Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 2(1). Koro-Ljungberg, M. (2015).Reconceptualizing Qualitative Research: Methodologies Without Methodology. New York :SAGE Publications. Lay-Yee, K. L., Kok-Siew, H., Yin-Fah, B. C. (2013). Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y.International Journal Of Asian Social Science,3(12), 2426-2440. Manorek, S. L. (2016). The Influence Of Brand Image, Advertising, Perceived Price Toward Consumer Purchase Intention (Case Study: Samsung Smartphone).Jurnal Berkala Ilmiah Efisiensi,16(1). Page, T. (2013). Usability Of Text Input Interfaces In Smartphones.Journal Of Design Research,11(1), 39-56. Pratiwi, D. M. (2015). The Influence Of Brand Image, Brand Trust And Customer Satisfaction On Brand Loyalty (Case Of Samsung Smartphone).Jurnal Berkala Ilmiah Efisiensi,15(5). Raja, S. (2016). Samsung: Its Time To Take Note.The Market Mogul. Tamalero, F., Tumiwa, J. R. (2016). ANALYZING THE EFFECT OF BRAND Personality And Brand Experience On Customer Loyalty (A Study Of Samsung Galaxy Smartphone).Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi,4(5). Yin, R. K. (2013).Case Study Research: Design And Methods. New York:Sage Publications.